In its third year, the Playstation 3 features a stellar lineup. With the likes of Heavy Rain, Uncharted 2 and God of War 3, who would disagree? SCEA hardware marketing boss John Koller had this to say on this matter :
“There’s certainly a line-up of very strong family-friendly titles that we’re looking at for PS3 in our continuing effort to appeal to that casual consumer.
We’ve captured the hardcore. The install base we have now tells us that the hardcore’s purchased. We’re moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PS2 franchises we’re bringing over to PS3, or new IP.”
This just goes to show that SCEA is looking longterm, with plans to expand into the casual market, with such titles as SingStar and EyePet.