Rumors regarding Sony’s highly anticipated ‘Big announcement’ tomorrow have been circulating the internet like wildfire these days. Many speculated that it dealt with a PS3 price drop. Well, it looks like you can stop thinking that. Sony has denied any price drop announcement tomorrow.

“As we have stated previously, we do not have plans for a PS3 price drop, and any rumors to that effect are false and are the result of speculation.

“SCEA remains focused on the long-term momentum of PS3. With the industry’s best software lineup this year, combined with our most aggressive marketing campaign to date, we remain confident in our approach and the value we’re delivering with PS3.”