Today EA has announced that they are in production of the iconic, GI Joe action figure. Being developed for the PS3, Xbox 360, PSP, PS2, Wii and DS, the game will be premiered at next week’s Toy Fair in New York City.

“G.I. Joe has been an icon of action for 45 years,” Hasbro’s Mark Blecher says, “EA has tapped the legacy of the G.I. JOE vs. COBRA saga to create an amazing interactive experience inspired by the movie, comic books, animated series and iconography that we hope will resonate with millions of fans.”

The game is being planned to release to coincide with the opening of the box-office film, G.I. Joe: Rise of Cobra.